Experimental Lex

Playing with words.

Title Hashtagging

I saw the most remarkable thing today.  At work, we were happy to see a nice blog post about our Flurrious.com site, where you can design your own snowflake and share it with friends.  I wanted to share the article on Twitter, so I clicked on my Bit.ly bookmarklet which opens up a sidebar where I can share a shortened link on Twitter.  Bit.ly automatically crawls the web page title and other metadata and the page title looks like this:

#GoodSpotting: Flurrious Makes Snowflakes, Grants Wishes

The #GoodSpotting hashtag at the beginning of the title was automatically included as part of the default Twitter message.  Facebook also crawls URLs to obtain the web page title.  When anyone posts a link to this article through Bit.ly, Facebook, or other sharing sites, the title and hashtag will likely be included.  Now that’s clever.  I’ve never seen that trick before and it’s astounding to me how simple and effective this is.  The basic principles of website SEO and SEM are pretty well-known.  Yet, social networks and content sharing force us to re-examine our SEO strategies.


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